Arts, Media, and Entertainment (AME):

The California Department of Education (CDE) established the Arts, Media, and Entertainment (AME) industry sector to support high school students interested in careers in California’s thriving creative workforce. AME programs expand on traditional arts programs to include a comprehensive career readiness component. In 2023, the sector has grown to serve approximately 230,000 students and is the largest CTE sector in the state of California.

Arts, Media, and Entertainment High Road℠ Training Partnership  (AME-HRTP): 

A High Road Training Partnership that focuses on apprenticeships, on-the-job training, and innovative careers, specifically in the arts, media, and entertainment industries.   

Career Coaching: 

Career coaching is the engagement of an external expert, most often a dedicated coach, to guide an employee in their career choices and help them with challenges in the workplace. Together, the coach and client examine a multitude of options before a path is chosen, and they remain in touch for further advising once the employee takes on a new role.  

Certificates of Completion:  

At the beginning of their On-the-Job Training, each apprentice signs an apprentice agreement either with an Apprenticeship Sponsor or an individual employer.  This agreement is filed with the Division of Apprenticeship Standards. Upon successful completion of training, the apprentice is issued a “Certificate of Completion” by the State of California.

Certifications:  

Certifications are designated credentials earned by an individual to verify their legitimacy and competence to perform a job.  This is awarded only after they have passed the proper assessments administered by a recognized third-party credentialing institution.

Community-Based Organization (CBO):  

A private nonprofit organization that is representative of a community or a significant segment of a community and that has demonstrated expertise and effectiveness in the field of workforce investment.  All HRTP CBOs must be able to support gainful employment for a minimum of two participants per year.

Employer incentives:  

Employer incentives are monetary or non-monetary, designed to motivate and engage employers.  This could include, but is not limited to:  on-the-job training reimbursement, staff time reimbursement, collaboration with workforce intermediaries, and/or related & supplemental instructions from outside trainers.

Employment Opportunities:  

Gainful employment for an employee including the hiring of such employee for a W2 position.

Essential Workplace Skills:   

The personal skills that ensure you do your job well, such as being adept at teamwork, time management, or solving problems. Occasionally, some refer to these as “human skills,” “employability skills,” or “soft skills.”

Labor Union Program (LUP): 

A Union-sponsored program where professionals receive training and education in a chosen craft or trade. These registered programs provide people with the experience they require to work in a specialized career.

Listening Circles: 

Listening Circles are a powerful coaching tool that can help resolve conflict in the workplace, foster a greater sense of unity and understanding, and boost a sense of belonging in the workplace.  As part of a well-designed diversity and inclusion strategy, they can help unite a team and take overall business performance to the next level.

High Road Training Partnership (HRTP): 

The High Road Training Partnerships initiative started as a $10M demonstration project designed to model partnership strategies for the state to equity, sustainability, and job quality.  This initiative was designed to advance a field of practice that simultaneously addresses urgent questions of income inequality, economic competitiveness, and climate change through regional skills strategies designed to support economically and environmentally resilient communities across the state. The industry-based, worker-focused training partnerships build skills for California’s “high road” employers — firms that compete based on quality of product and service achieved through innovation and investment in human capital, and can thus generate family-supporting jobs where workers have agency and voice. 

Marketing Costs:  

Costs related to recruiting and promoting your apprenticeship or HRTP program.  This can include, but is not limited to:  fliers, newsletters, webpages, social media marketing, and/or remote or in-person recruiting events.  

Mentorship Program: 

A formal mentoring program is a structured, often one-to-one relationship in a work setting. Mentoring allows people to learn from one another, providing a path to skill and knowledge transfer.

On-the-Job Training (OJT): 

On-the-Job Training takes place in the actual work environment, whereas Off-the-Job Training takes place outside of the work environment, such as in a classroom or workshop.

Policies and Reporting Requirements:  

The California Workforce Development Board requires reporting of explicit participant tracking and data collection including demographic, socio-economic, and employment. All HRTP participants must comply with the data collection and reporting requirements. 

Post-Apprenticeship Support:  

Continued services and support provided to an apprentice after their official on-the-job training period is completed.  This support can include, but is not limited to, portfolio updates, permanent job placement, and career guidance.

Recruitment:  

Recruiting and retaining skilled employees can be challenging. Apprenticeship reduces the need for expensive recruitment programs by creating a flow of candidates who are already screened and trained. The cost of wages for apprentices is less than that for regular employees. Additionally, apprentices who complete a program often feel a commitment to their work and loyalty to their employer.

Registered Apprenticeship Program (RAP):  

Registered Apprenticeship Programs are an industry-driven, high-quality career pathway where employers can develop and prepare their future workforce, and individuals can obtain paid work experience, receive progressive wage increases, classroom instruction, and a portable, nationally-recognized credential.  Registered Apprenticeships are industry-vetted and approved and validated by the U.S. Department of Labor and/or a State Apprenticeship Agency.

Target Industries:  

A group of employers closely linked by a common product or service, workforce skills, similar technologies, supply chains and/or other economic ties.  In this case, the AME-HRTP is focused on occupations in the Arts, Media, and Entertainment industries.

Target Populations:

Individuals ages 18 and above who are recipients of public assistance, socioeconomically disadvantaged individuals, individuals with disabilities, foster youth 18+ (or former), individuals experiencing homelessness (or former), formerly incarcerated, incumbent workers, veterans, or other underserved and underrepresented individuals in the arts, media, and entertainment industries.

Training: 

The process of increasing the knowledge and skills of an employee for doing a particular job.  It seeks to improve the job performance and work behavior of those trained.  For a Registered Apprenticeship Program, this must entail  (a) 1080+ hours paid on-the-job training, (b)  144+ hours related instruction, and ( c)  a State and Federally approved program.

“Working Internship”: 

A “Working Intern” is a term used in the IATSE Master Agreement to describe an individual doing on-the job training on a production.

Wrap Around Services: 

A variety of strategies and services designed to support the needs of an apprentice in the areas of (but not limited to) attendance, academic engagement, transportation, mentoring, and/or coaching to strengthen connections and success rates in the work setting.  Wrap around services are strength-based and reliant on a teamplanning process that engages the apprentice in a problem-solving approach that yields a service plan that is culturally and linguistically responsive to the specific needs of the individual.