Gustavo Herrera

CEO, Arts for LA

Gustavo was appointed as Arts for LA’s CEO in December 2018.  Prior to working with Arts for LA, he was the Western Regional Director for Young Invincibles (YI), where he was responsible for leading YI’s California offices, including its West Coast expansion. As director, he set strategic direction and advanced YI’s policy priorities on health care, higher education, jobs, and civic engagement for the region.

Before starting at Young Invincibles, Gustavo was the Chief Operating Officer executive director of LA Plaza de Cultura y Artes (LAPCA), overseeing the day-to-day operation of a county museum, including the oversight of a master plan committee responsible for strategically developing three acres of additional museum campus. From 2010-2012, Gustavo led the Maestro Foundation, a classical music and performance arts foundation, as the Director of Organizational Development. Between 2007-2010, he assessed and recommended business growth strategies in the US marketplace for the global Fortune 500 Company, American Honda Motors, Co. 

He is the co-chair of CA Forward's Board of Directors.