Narbeh Minasians

Director, Digital Engagement, The Pokémon Company International

Narbeh got his big career break as an intern at Nickelodeon thanks to some kind folks who took a chance on giving him the opportunity of a lifetime to adventure with Dora the Explorer. He worked his way up from there in the Entertainment and Gaming industries by way of Paramount Global and The Pokémon Company International, winning a few Webby and Shorty Awards along the way for his work in digital content and strategy. His career has evolved through many disciplines including event producing, employer branding, employee engagement, content production & development and most recently, digital marketing. It's a dream come true to be a part of the industries that inspired and comforted him when he was just an overwhelmed little immigrant kid trying to learn a new language and understand the complexities of American culture through cartoons and games. Bringing more representation to content on screen while uplifting others behind the screen are the goals for his involvement with the BRIC Foundation. When he’s not on a Zoom call or creating memes for Pikachu, Narbeh can often be found snacking on donuts, writing a script, sipping boba, or at the gym to burn off his caloric vices. Sometimes all at the same time.