Gabriela Gironas

Founder at Cool Shit, Cool People

Gabriela Gironas (they/them) is a Forbes 30 Under 30 honoree and a leading force in creator strategy, culture-driven marketing, and advocacy. As Senior Director at THE·TEAM, they have led campaigns for brands like Taco Bell, Samsung, Google Play, and more. Gironas also founded Cool Shit, Cool People, a creative agency uplifting emerging talent. Their career spans roles at YouTube, Reddit, Fender, and record labels like Human Re-Sources, plus leadership in organizations like Keychange U.S. and Women In Music. A mentor and global speaker, they’ve helped shape fan-first rollouts for artists from BTS to Moses Sumney, all while pushing for equity across the music, tech and creator economy industries.