Jennifer Platt Wiener
Klutch Sports Group Head of Experiences and Strategic Relationships
Jennifer Wiener is a senior business executive with more than two decades of experience building and scaling revenue, brand partnerships, premium content, and experiential businesses across sports, media, entertainment, and technology. Known for developing innovative commercial strategies and high-performing teams, she has a proven track record of creating culturally relevant platforms that drive business growth, deepen brand engagement, and generate meaningful impact.
Jennifer currently serves as Head of Experiences and Strategic Relationships at Klutch Sports Group, where she leads the development of the company's premium experiential and IP business while cultivating strategic relationships with Fortune 500 brands, media companies, and industry leaders. She oversees the creation and commercialization of Klutch-owned platforms spanning the NFL, NBA, WNBA, golf, and other cultural tentpoles.
Prior to joining Klutch Sports Group, Jennifer served as EVP/CRO of Solar at Hello Sunshine, where she built the company's brand partnerships and agency services division into one of its fastest-growing businesses. She led commercial strategy across Reese's Book Club, The Home Edit, podcasts, live experiences, creator initiatives, and emerging consumer platforms, partnering with many of the world's leading brands to create culturally resonant campaigns that authentically connected with women. Under her leadership, the division achieved sustained double-digit growth and became a trusted strategic partner for Fortune 500 marketers.
Earlier in her career, Jennifer held senior leadership roles at Fullscreen, where she led sales and integrated marketing, helping transform the company into a leading social-first marketing partner for global brands. She also served as Global Client Lead for Microsoft's branded content business, overseeing integrated marketing programs across consumer and enterprise product portfolios.
Throughout her career, Jennifer has been passionate about helping brands navigate the intersection of sports, entertainment, culture, technology, and commerce. She has spoken at leading industry conferences including Adweek, ANA, CES, VidCon, Sundance, and Digital Hollywood, sharing perspectives on the future of media, marketing, partnerships, and experiential innovation.
Jennifer was recognized as a Cynopsis Top Women in Media Honoree in the Marketing Trailblazers category for her leadership and contributions to the evolving media and marketing landscape.