Reeyaz Hamirani

Vice President of Global Analytics at Paramount Pictures

As the Vice President of Global Analytics at Paramount Pictures, Reeyaz Hamirani leads a multidisciplinary team that combines art with science to deliver insights that help the studio greenlight the most in-demand movies and maximize their potential in the marketing window.

Prior to joining Paramount Pictures, he built out the analytics and audience intelligence practice within Lionsgate’s theatrical marketing department, and served as Head of Creative Advertising for the Lionsgate Premiere slate of films.

Before transitioning into entertainment – Reeyaz wore many hats at a marketing technology and identity management startup that has since been acquired by SAP, and flexed his early analytical muscles evaluating basketball prospects at a sports agency.

Passionate about diversity, inclusion, representation, and depiction within the entertainment and technology industries — Reeyaz supports several DEI initiatives at Paramount Pictures, and was one of the founding Executive Board members of Lionsgate’s Multicultural Employee Resource Group (MERG).