Vivian Yin

Executive Producer | Founder, Y+X Entertainment & Y+X Studios

Vivian Yu is a global entertainment executive, producer, and entrepreneur, and founder of Y+X Entertainment, a U.S.-based company building a next-generation global IP ecosystem across film, short-form drama, immersive experiences, and interactive media.

With over two decades of leadership experience spanning China, North America, and Europe, Vivian has held senior executive roles including CEO of Fremantle China, Chief Cultural Content Officer of Fosun Tourism Group, and SVP & Head of International at Star China Media. She has overseen large-scale content operations, international co-productions, and IP monetization strategies across television, film, live entertainment, and branded experiences.

In 2025, Vivian founded Y+X Entertainment to focus on long-term IP creation and global expansion. Its core platform, LumiView, is an international vertical short drama platform designed for global audiences, integrating premium storytelling, scalable production pipelines, and long-tail IP development. LumiView is positioned as the content engine of the broader LumiVerse - a unified ecosystem connecting short-form drama, feature films, animation, games, feature films, animation, games, immersive experiences, and live performances.