Desmond Marzette
Sr. Global Director of Content, Nike
Desmond Marzette is a sports and entertainment marketing expert with over 15 years of experience working with the biggest names and Brands in the industry.
Born and raised in Los Angeles, Desmond fell in love with music, sports, and marketing at a young age. Obsessed with Hip Hop, hoops, and Nike commercials, his professional path has stayed on that same course. In High School he stayed busy as Varsity Point Guard, President of The Hip Hop Shop Afterschool Program, and member of the Debate Team. As a student at UC Berkeley, Desmond traded the basketball for the lectern, and became a Student Professor of the first ever course on Hip Hop and its Effect on American Culture on campus. The fully accredited course started in Spring 2000, and explored a variety of themes like Culture & Business, Race/Class/Gender Relations, Crime and Morality. The course is still part of the curriculum today. Desmond graduated with a BA in African American Pop Culture Studies.
After interning and working as a music researcher and show producer at some of the most popular radio stations in California, Desmond joined American Greetings Interactive. While there, he joined the pitch and launch team for Def Jam Mobile and Univision Mobile product efforts, serving as the team’s Lead Content Producer in 2005.
Since then, Desmond has been recruited by powerhouse advertising agencies and Brand's like Wieden+Kennedy, Creative Artist Agency, and, most recently, Jordan Brand where he has provided creative and strategic leadership historic success.
His strategic, creative and brand management experience on brands like Jordan, Beats, 2K Sports, Nike, Old Spice, Target and Coke have earned him recognition from industry leaders, including the Cannes Festival of Creativity and the Association of Independent Commercial Producers, where he’s previously served as a judge and award recipient.
But, ultimately, Desmond gains the most satisfaction from creating truly epic pop culture moments for the world to enjoy, just as much as he does.
